When your brain can’t wait enough.
Southpark, in its latest episode, paid tribute to the distinguished author, J.D. Salinger, and his most acclaimed work, Catcher In The Rye, in their own inimitable way. Of course, Eric Cartman is funny...
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Subtle nudges to instill integrity
As a bank, how do you instill integrity into your employees, which is crucial for your overall success and day-to-day functioning? See it large Syndicate Bank, intuitively does a great job at that by...
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High Living – Lower Parel or Upper Worli?
If you are from Mumbai or pride that you know Mumbai well enough, you might be wondering where Upper Worli is. If you did, you are like most other people I know, many of them having lived in this city...
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The sweet ingredient to making better decisions
If you have a parole hearing, when should you schedule your slot so that you get a favourable decision? The graph below might shed some light on that question. In this graph, Shai Denziger captures the...
View ArticleInfluencing public behaviour – Need for a better Design philosophy
We recently wrote a piece on Mumbaiboss.com on our take on how to solve some of the behavioral problems in Mumbai, like Spitting, Littering, Trespassing, Smoking in public places. We argue that the...
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Affordances: Designing for action
As designers we constantly ponder ‘What is the ultimate measure of success for design?’ In my opinion its easy adoption by the end user, which basically means minimizing cognitive load in comprehending...
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Scientists dispel ‘Miserable Monday’ myth…but have they, really?
BBC recently reported this story on how Prof Arthur Stone of Stony Brook University and his team conducted a massive study and concluded that the miserable Monday is just a myth,...
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I am not a Cheater…
“Please don’t cheat “ vs “ Please don’t be a cheater” – which of the above statements do you think will actually influence your actions? They seem to say the same thing but surprisingly the latter...
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Reducing collissions at unmanned railroad crossings : ForbesIndia story
Back on the success of our work to reduce fatalities due to trespassing, North Western Railways approached us with a more wide spread problem. There are more than 13000 unmanned level crossings...
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Why don’t we help…and why do we ?
In a recently aired interview, the friend of Delhi rape victim narrated the heart wrenching story. One of the aspect that comes across as shocking is the apathy of people who watched, went by but...
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Innovation Infanticide
Our CEO, Biju Dominic recently spoke on ‘Innovation Infanticide’ at TEDxXIMB. $1.4 Trillion was spent on R&D in 2012. 1,300,000 research papers are written every year. Why then do we have so little...
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What do we all have in common with the IPL players caught fixing ?
So, another fixing scandal hits Cricket and IPL comes in to news for the wrong reasons, once again. A lot of questions are being asked. We will be told about the declining...
View ArticleCognitive Biases in Evaluating Human Life
One of the greatest feats of the human brain is its ability to filter a vast amount of information into a manageable stream of relevant information. Evolution has sculpted the course of this stream in...
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Why didn’t the driver stop?
In a a tragic accident between a bus and train in Ottawa, Canada, 6 people died, 8 were critically injured and 30 were hospitalized. The crash happened in the morning rush hour when the bus ran...
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Which iPhone are you buying?
Yesterday my colleague and I were debating which iPhone version he should buy since he has finally decided to give up his old blackberry. With the launch of the 2 new models, his choice set included...
View ArticleIbIn progress report 2013
The India Backbone Implementation Network (IbIn) was launched in April 2013 by The Planning Commission of India, with the primary objective of promoting widespread capabilities in the country to...
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Nudging to Safety
A recent article in The Economist paints a rather grim picture of Road Safety. Fatalities due to road accidents could surpass HIV related deaths by 2030. Bulk of these fatalities happen...
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Can Brazil still win the World Cup?
Brazil lost it’s star player in the game against Colombia. Some say they may have lost the world cup as well. But does Brazil still have a upper hand over Germany today? Can playing at home give them...
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Sanitation crisis in India : Toilets & Usage
Sanitation is a serious problem that deserved urgent national attention. It is finally getting that attention. One of the problems in the larger Sanitation domain is Open defecation. There is a big...
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The bigger tragedy of the Germanwings disaster
Just as you were about to hand over the appointment letter to a new employee who has passed all the qualifying tests with flying colours, he says ” sir, I just want to disclose that I am on...
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